Invent a Better Cardboard Box

by Russ Perry, Keane Creative This past July my family joined the ranks of many unfortunate souls as we underwent the infamous Arizona Summer Move. If you’ve never experienced this, consider yourself a lucky human being. 117+ temperatures, boxes, stairs, asphalt, and no luck getting a “head start” on the heat. Thankfully we survived and [...]

How to Keep Fit When Marketing Gets Lazy

Last week I had a client on the phone with some bad news to deliver: sales had been down the past few months and, as a result, his marketing budgets were being cut back by 25%. This got me thinking, and I sent out a tweet: “Cutting marketing when sales are down is like cutting out exercise when trying to lose weight.”

Tempe Chamber Hosts March 30 Business Solutions Clinic

In conjunction with our Business Resource Advantage Committee, the Tempe Chamber of Commerce is hosting a Business Solutions Clinic to provide confidential, complimentary business counseling sessions with industry experts. The half-day clinic will take place from 1 to 5 p.m. on March 30 at the Tempe Chamber offices.

Bridging the Generation Gap

Although it may be tempting to assume that members of an age group all share the same traits, it is important to remember that each generation contains millions of members and that general ideas about each group will not accurately reflect on each individual.

Crafting Your Social Media Marketing Plan

During the Tempe Chamber’s 2010 Social Media Training Series, we will be hosting several expert presenters who will teach attendees how to use the most dynamic tools to ensure success. Our first session is “Crafting Your Social Media Marketing Plan” presented by Keane Creative founder Russ Perry.